To build buzz around the re-launch of our breakfast menu, I had the opportunity to art direct creative for an experiential Drag Brunch tour at select flagship cantinas across the country. This included photographing PR imagery for the announcement that would break through the news clutter, as well as asset conception and implementation for influencer swag, event decor, and social. I was able to lend my knowledge and expertise as a queer nightlife photographer and presence in the NYC drag scene to ensure Taco Bell’s involvement was authentic to the queer community.
Milestones include:
• 575M earned impressions
• All brunch events sold out on the first day
• 275 pieces of coverage
• 31% higher social net sentiment than average
• 575M earned impressions
• All brunch events sold out on the first day
• 275 pieces of coverage
• 31% higher social net sentiment than average
Core Contributions: Art direction, concepting, photography for PR campaign, animation, social and digital design, designed assets for social/digital/print
Event photos by Renee Bones